Author: Jeremy Brown

The word we love to hate but have to use

Change. No-one likes it.  They don’t like change at home so why should they like change at work?  As consultants our job is to embrace change to try and persuade people that somehow “change is good”.  When the administrators come in to a failing company I very much doubt they explain to staff that “change is good” or ask people to embrace the opportunity of change.  Change brings doubt. It brings uncertainty and it brings fear. Businesses change because they have to.  They face a threat that puts the status quo at risk.  But there is always a tendency to create...

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I help businesses align their strategy ambitions with their technology needs.  And deliver both. To Contact me or find out more here...

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Single customer view – developing a maturity model

Modern organisations are drowning in data.  There is data everywhere.  Raw data, transformed data, old data, new data, wrong data, right data.  I’m not saying we have too much data; it may simply be that we’re drowning because we don’t always have the right data in the right place.  Its the difference between having a burst pipe in the bathroom and a nice hot shower; It’s still water but one’s a problem the other a pleasure.  A while ago I wrote a teasing and slightly provocative article. In the article I was critical of the efforts of programmes pursuing the...

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When I’m not doing digital CRM stuff…

Getting my hands dirty and my boots covered in mud.  As far as possible from the worlds of software, big data, customer strategies and stakeholder management.  I’m never sure if this is a sign I’m doing the right thing (if I won the lottery I’d own a market garden and smallholding) but… When the hands and feet are occupied with physical, sometimes repetitive tasks and the brain is working in a different way I think about work (the money making variety that is) and that thinking is enjoyable.  It allows me to look at challenges and issues with the...

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“Consumers are no longer brand loyal. They may be loyal to the engagement experience that a particular brand offers” Glenn Llopis  – Consumers are no longer brand...

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